PROFESSIONAL PROFILE

Experienced Graphic Designer and Creative Leader with 20+ years of success in advertising, marketing, editorial layouts, and digital media. Adept at transforming concepts into visually compelling designs across print, packaging, and digital platforms. Accomplished in branding and marketing, excelling in logo design, social media marketing, SEO, promotional campaigns and 3D Modeling and animation.
Skilled in end-to-end project management, delivering complex design projects within tight deadlines for diverse sectors, including magazines, corporate advertising, and trade industries. Well-versed in managing small creative teams and fostering collaborative, high-performing environments. Industry recognised innovator, excels at creating standout designs that have been emulated by competitors shortly after launch.

RECENT EXPERIENCE

Senior Designer

Cromar Building Products Ltd. / Whitley Bridge / 2010 – Present

• Spearhead the design, production, and delivery of key marketing assets, including packaging, advertising materials, and website content, ensuring alignment with corporate branding and industry standards.

• Create and produce safety data sheets for hazardous products as per UK guidelines to maintain regulatory compliance and consumer safety on their packaging.

• Develop print and digital media for marketing campaigns, optimising designs to meet print restrictions and web limitations for diverse packaging materials.

• Lead a small team, managing their efforts in social media, administrative tasks, and design execution to support company initiatives.

• Drive productivity and sales growth by producing visually appealing packaging and informational materials that enhance the consumer experience and improve product accessibility.

Key Achievements:

• Fostered creativity and innovation in the team, producing high-quality design concepts that have led to industry recognition.

• Entrusted with autonomous decision-making for project execution, ensuring all design initiatives deliver measurable value to the company without the need for formal budgeting oversight.