professIONAL profIle

Seasoned Graphic Designer and Creative Leader with 30+ years of success in advertising, marketing, editorial layouts, and digital media. Adept at transforming concepts into visually compelling designs across print, packaging, and digital platforms. Accomplished in branding and marketing, excelling in logo design, social media marketing, SEO, promotional campaigns and 3D Modeling and animation.
Skilled in end-to-end project management, delivering complex design projects within tight deadlines for diverse sectors, including magazines, corporate advertising, and trade industries. Well-versed in managing small creative teams and fostering collaborative, high-performing environments. Industry recognised innovator, excels at creating standout designs that have been emulated by competitors shortly after launch.

Graham Goddard

Address:
16 Whimbrel Mews
Morley, Leeds
LS27 8GG

Tel:
07367 436 750

Email:
graham@gg-portfolio.com

EXPERIENCE

Head of Design

Cromar Building Products Ltd. / Whitley Bridge / 2010 – Present

  • Spearhead the design, production, and delivery of key marketing assets, including packaging, advertising materials, and website content, ensuring alignment with corporate branding and industry standards.

  • Create and produce safety data sheets for hazardous products as per UK guidelines to maintain regulatory compliance and consumer safety.

  • Develop print and digital media for marketing campaigns, optimising designs to meet print restrictions and web limitations for diverse packaging materials.

  • Lead a small team, managing their efforts in social media, administrative tasks, and design execution to support company initiatives.

  • Drive productivity and sales growth by producing visually appealing packaging and informational materials that enhance the consumer experience and improve product accessibility.

Key Achievements:

  • Fostered creativity and innovation in the team, producing high-quality design concepts that have led to industry recognition.

  • Entrusted with autonomous decision-making for project execution, ensuring all design initiatives deliver measurable value to the company without the need for formal budgeting oversight.

Design Director

APN Publications Ltd. / Leeds / 2003 – 2010

  • Led the design and production of a monthly magazine, meeting strict deadlines to ensure timely publication and high-quality content delivery.

  • Oversaw the creation of advertising materials for the company’s diverse divisions, including bars, enhancing brand visibility and market presence.

  • Engaged with diverse teams to deliver compelling print and digital campaigns, driving engagement and supporting business objectives.

Key Achievements:

  • Expanded the magazine’s content from 64 pages to 168 pages, successfully secured retail placement in WH Smith stores, significantly enhanced its visibility and distribution, and established an additional revenue stream.

Additional EXPERIENCE

Graphic Designer / Albatross Marketing / Killgerm / Osset / 2001 – 2003

Graphic Designer / Reprographics / Robrook Press Ltd. / Morley / 1999 – 2001

Graphic Designer / LSH Communications Ltd. / London / 1997 – 1999

Graphic Designer / APN Publications Ltd. / Leeds / 1994 – 1997